AvaiBook has had the pleasure of interviewing Mabel Cajal, renowned consultant specialized in Tourism 2.0, Content Marketing and Social Networks, as well as CEO of Trendingtur and Social Media Marketing Teacher in various prestigious business schools.
It was really tourism that led me to develop professionally in this field, since I have spent most of my life in Malaga and Costa del Sol, what led me to have high experience in such an exciting sector as tourism.
After my university studies specialised in marketing, the combination was perfect to learn and enjoy developing strategies in the field of tourism marketing, a matter that now I focus more on the digital environment because of the conviction that tourism companies must put the focus on the Internet or will end up last in line.
Vacation rental is playing an increasingly important role because there is simply a growing demand from users.
Platforms such as Airbnb or similar what they do is to put both parties in touch with each other, knowing that there was a growing demand so governments have detected the need for greater legislative control due to the great scope and development that they are having.
The tourism market is quite large and the main thing for everyone to live together is that there is clear regulation by the institutions.
For me, these big companies are just another element that you can choose within your digital strategy.
Recently I heard a small rural business complaining about the high commissions they paid to Booking.com for working with them.
It all depends on each case. We must not forget that the positioning in search engines and the investment in online advertising made by these OTAs is something unattainable for most people. The question is whether our alliance with them is productive for us or not.
In any case, undoubtedly if we can capture reservations from our own website would be ideal, but we must ask ourselves if we have the capacity to do so.
The use of technology in our sector is basic nowadays, making easier the relationship with our customers, and should always be done looking for a high rate of satisfaction in the experience and ease that the user has when making a reservation through our website.
A good software specialized in vacation rental, such as AvaiBook, is certainly one of the best choices to succeed.
The characteristics I would seek would focus on several essential elements:
It’s essential to develop an excellent brand image and digital presence:
A large part of this loyalty will be achieved according to the experience that the customer has had “in situ”. A bad experience can make a customer comment on the internet and that will be something really negative for your reputation.
Therefore, the best way to gain loyalty begins in your accommodation itself where, if any problems arise, we should be able to solve them in the best possible way.
From there, we have the possibility to continue maintaining our relationship with that customer thanks to tools such as social networks, content marketing or email marketing that we can take advantage of in our own benefit.
As we mentioned at the beginning, vacation rental has a rising demand that we can take advantage of, but it is undoubtedly necessary to see what happens in the market with the appearance of new platforms, new technologies and new forms of business.
Thank you very much for your time and opinions Mabel, we wish you all the best for the future.
These and many other holiday rental tips and tricks every month in our blog. Your business will be thankful that you read them! 😉